Lion Digital Global Limited

Media Specialist

Media - Bukit Damansara, Kuala Lumpur, Malaysia - Full Time

About us

Lion & Lion is an award-winning, digital agency operating in Southeast Asia focusing on delivering impact to its clients’ businesses with an integrated, data-driven and strategically led approach to digital marketing.

With offices in Kuala Lumpur, Singapore, and  Jakarta and more than 100 digital experts, Lion & Lion has a prestigious and growing portfolio of clients!

Your role

Paid Media:

  • Plan, create, and manage paid media campaigns across key platforms, including but not limited to META (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), LinkedIn, TikTok, programmatic channels and traditional media according to client’s briefs
  • Monitor, track, and optimize campaigns to ensure KPIs such as Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Conversion Rate (CR) are met.
  • Conduct A/B testing on ad creatives, landing pages, and bidding strategies to maximize performance.
  • Build comprehensive campaign reports with actionable insights and deliver data-driven recommendations for improvement.
  • Work with other teams in brainstorming, planning, execution, and reporting for all campaigns.
  • To understand client briefs and be able to strategize and provide a sound media proposal/plan. 

SEO (Search Engine Optimization: 

  • Develop and execute SEO strategies to improve organic search visibility and drive quality traffic to client websites.
  • Conduct technical SEO audits, keyword research, and competitor analysis to identify opportunities.
  • Collaborate with content and web development teams to implement on-page, off-page, and technical SEO enhancements.
  • Track organic performance metrics and create monthly reports highlighting key findings and optimizations.

Others:

  • Stay updated on industry trends, platform updates, and emerging technologies in Paid Media and SEO.
  • Explore and recommend new channels, tools, or techniques to enhance campaign effectiveness and efficiency.
  • All other ad-hoc tasks where necessary 

Your profile

  • At least 3 - 4 years of working experience in the related field is required for this position
  • Experience in analytics and tech manager tools - Google Analytics, Adobe, Google Tech al fluency in English is required
  • Passionate about Media and able to adapt with process/SOP changes
  • Candidates must possess at least Diploma/Advanced/Higher/Graduate Diploma, Bachelor's Degree/Post Graduate Diploma/Professional Degree in any field.
  • Strong math and Excel skills
  • Analytical, structured and organized
  • Able to train and mentor others
  • Presentation and public speaking skills
  • Willing to learn
  • Must be technically adapted within the digital ad space and be able to troubleshoot issues as they arise.
  • Budget management - assistance in the allocation of monthly budgets, and oversight of client’s campaign billing/spending.
  • Analyze and interpret performance data to provide intelligent next steps.
  • Experience in data tracking setups (UTM tagging, Pixels, conversion APIs, and GTM).
  • Experience in e-commerce performance marketing is a plus.
  • Experience in Google Analytics will be added advantage.

What can you expect from us

  • Learn and work with some of the best online marketers in the world.
  • Get the opportunity to build a huge, meaningful professional network.
  • Work with a dynamic and highly motivated team with flat hierarchies.
  • Experience great working atmosphere in an international environment.
  • Challenging tasks with direct responsibility.
  • Greater knowledge about online marketing and its newest trends
Apply: Media Specialist
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